MDF ITALIA FLOW CHAIR SERIES
DESIGN BY JEAN MARIE MASSAUD
FLOW ARMCHAIR
Designed by Jean
Marie Massaud
A technically innovative family of small armchairs of
strong image and great comfort. Designed for the home, the office and the
community areas. The version with the “SOFT TOUCH” polyester shell is an
extremely soft texture of great comfort. The “TEXTILE” version is made by
the iron frame, cold-foamed with self-skinning polyurethane. The
upholstery, which fully covers the shell, is either in fabric or leather
combined with polyester wadding.
SPECS
SOFT TOUCH VERSION
The version
with the “SOFT TOUCH” polyester shell is an extremely soft texture of great
comfort, is made with an inner flexible mass of self-skinning polyurethane
through a rotomolding process.
TEXTILE VERSION
The “TEXTILE”
version is made by the iron frame, cold-foamed with self-skinning polyurethane.
The upholstery, which fully covers the shell, is either in fabric or leather combined with polyester wadding.
The upholstery, which fully covers the shell, is either in fabric or leather combined with polyester wadding.
FLOW STOOL
Designed by Jean
Marie Massaud
A family of stools of great impact and comfort
completing the Flow Collection. Flow Stool in matt white and black shell made
from polyurethane, available with VN 4-legged oak base (seat H44, 65 and 78cm),
sled base, (seat H44, 65 and 78cm), VN 4-legged base in steel (seat H44, 65 and
78cm) and 4-legged LEM base (seat H44, 65 and 78cm). Optional upholstered PAD.
SPECS
Shell
Made from
moulded polyurethane is in goffered matt white or black.
The polyurethane used, called TECH®, is a high-density structural material that provides great resistance to impact, scratches and aging.
The polyurethane used, called TECH®, is a high-density structural material that provides great resistance to impact, scratches and aging.
http://www.mdfitalia.com/en/products/chairs/flow-stool
MDF ITALIA HEADQUARTER
MDF ITALIA
MDF Italia is a Milan-based design company
manufacturing furniture, which was fully acquired in 2013 by the holding group
of the Cassina family, a long-standing leader in Italian design. MDF Italia was
set up with a dynamic entrepreneurial and product strategy in mind and it has
always focused on design and simplicity as core values in selecting projects
and designers.
MDF Italia’s success is rooted in its ability to
represent contemporary culture, sense and anticipate trends and respond to
changes in taste as well as the modern requirements of home living.
Differentiation becomes a competitive advantage and
MDF Italia regards change as a new opportunity, consolidates its path based on
the search for innovative design. The strong impact of the inherited
products has led MDF Italia's team to read such heritage as a collection, as
design driving products that can interact with different cultures and
sensibilities.
MDF Italia is a Milan-based design company
manufacturing furniture, which was fully acquired in 2013 by the holding group
of the Cassina family, a long-standing leader in Italian design. MDF Italia was
set up with a dynamic entrepreneurial and product strategy in mind and it has
always focused on design and simplicity as core values in selecting projects
and designers.
MDF Italia’s success is rooted in its ability to
represent contemporary culture, sense and anticipate trends and respond to
changes in taste as well as the modern requirements of home living.
Differentiation becomes a competitive advantage and
MDF Italia regards change as a new opportunity, consolidates its path based on
the search for innovative design. The strong impact of the inherited
products has led MDF Italia's team to read such heritage as a collection, as
design driving products that can interact with different cultures and
sensibilities.
http://www.mdfitalia.com/en/company
MDF ITALIA HEADQUARTER
FLOW SLIM PADDED
Designed by Jean
Marie Massaud
A family of seatings of great impact and comfort.
Designed for the home, the office and the community areas. A wide range of
bases and finishes are available.
Options: with a white or black polycarbonate shell,
that can be completed with the classic upholstery, or with the new “XL padding”.
Base options: 4-legged, sled, 4-legged steel, 4-legged
LEM, 5-point-star height-adjustable on castors, 5 point-star fixed, central
leg, VN 4-legged oak, 4-legged oak. Optional upholstered PAD.
SPECS
SHELL
The shell,
made from polycarbonate through injection moulding, is mass-pigmented in the
colour options white or black and has a standard double finish: gloss outside,
and microgoffered inside.
PADDED
VERSION
Flow Chair and
Flow Slim seatings can be completed with upholstery: a thermoformed padded
countershell with a small pad made from quilted polyurethane and polyester
wadding.
The version
PADDED XL is available for the Flow Slim only. XL padding is the natural
development of the classical padding, consisting of a new quilting partially
covering backrest and armrest.
This gives a
new look offering a great comfort. The padded versions can be upholstered in
fabric or leather; removable upholstery.
JEAN MARIE MASSAUD
Since the beginning of his career (a 1990 graduate of
Paris’ ENSCI-Les Ateliers, Paris Design Institute), Jean-Marie Massaud has been
working on an extensive range of works, stretching from architecture to
objects, from one-off project to serial ones, from macro environment down to
micro contexts. Major brands such as Axor, Cassina, Christofle, Poliform,
Toyota have solicited his ability to mix comfort and elegance, zeitgeist and
heritage, generosity and distinction.
Beyond these elegant designs, his quest for lightness
– in matters of essence – synthesize three broader stakes: individual and
collective fulfillment, economic and industrial efficiency, and environmental
concerns. “I’m trying to find an honest, generous path with the idea that,
somewhere between the hard economic data, there are users. People.”
His creations, whether speculative or pragmatic,
explore this imperative paradigm: reconciling pleasure with responsibility, the
individual with the collective.
When asked to imagine a new stadium for the city of
Guadalajara, Mexico, he comes back with a never seen before cloud and
volcano-shaped building, integrated in a vast urban-development program that
re-unite leisure and culture, nature and urbanization, sport aficionados and
local citizens. Instead of implanting a stadium, he proposed an environment.
And the initial vision has proven a realistic approach: the project has come to
life in July 2011.
More recently, his concept car developed in
partnership with Toyota, has the same objective. MEWE is a synthesis of
economical and ecological concepts, integrating issues specific to each
stakeholder: the user, industry, and the environment. A pioneering multiple-use
platform that is a car for the people, with a body in expanded polypropylene
foam: a major innovation.
“When I’m working on a project, there’s always an attempt to renew the subject I’m involved in”. Another distinctive aspect of his approach.
“When I’m working on a project, there’s always an attempt to renew the subject I’m involved in”. Another distinctive aspect of his approach.
Major Dates
1966 Birth in Toulouse (France)
1966 Birth in Toulouse (France)
1990 Graduation
from ENSCI-Les Ateliers
1990-91 Works in Hong Kong on mass-production design
1991 Submarine
project with Yamaha Offshore
1992-96 Collaboration with Marc Berthier
1995 Carte
blanche VIA
1996 Creation
of his own design studio
1999 Monographic
exhibition "Think Horizontal - Massaud » Musée des Arts Déco
2000 Némo
(Cacharel), his first perfume bottle.
Founds the Studio Massaud with Daniel Pouzet for architecture and design project
Founds the Studio Massaud with Daniel Pouzet for architecture and design project
2001 Starts
collaborating with Cappellini
2003 Conceptual
and architectural identity for Lancôme
2005 Monographic
exhibition « Human Nature – Massaud », Time&Style in Tokyo.
Monographic book « Human Nature – Massaud ».
Begins the Manned Cloud project (flying hotel) with the ONERA
Monographic book « Human Nature – Massaud ».
Begins the Manned Cloud project (flying hotel) with the ONERA
2006 Begins
collaborating with B&B Italia
2007 Monographic
exhibition at the VIA gallery in Paris
Monographic book "Jean-Marie Massaud" Daab
"Designer of the year 2007", Salon du Meuble
Monographic book "Jean-Marie Massaud" Daab
"Designer of the year 2007", Salon du Meuble
2009 «
Designer of the year 2009 », Salon M&O Now ! Design à vivre
« Designer 2009 », Paris Capitale de la Création
Becomes the new art and creative direction of Environment
« Designer 2009 », Paris Capitale de la Création
Becomes the new art and creative direction of Environment
2010 Opening
of the Volcano Stadium in Guadalajara, Mexique
Opening of the B&B Showroom in Paris, France
Opening of the B&B Showroom in Paris, France
2011 Compasso
d’Oro for the Yale sofa (MDF Italia)
2012 Wallpaper
Design Award for the Seax folding chair edited by Dedon
2013 Presentation
of the MeWe concept car at the Toyota showroom in Paris
2014 Wallpaper
Design Awards – category “Best Room Mates” for GranTorino edited by PoltronaFrau
- Muuuz International Awards-MIAW2014 – Best Sofa for
Airberg edited by Offecct
2015 Interior
Innovation Award for Rock Table edited by MDF Italia
http://www.massaud.com/content/bio
