January 28, 2013


Cube as a perfect form and more
On Ankara-Eskisehir road, Dogan Medya Center is planned to be a distinctive media figure, housing TV channels, Hurriyet and Milliyet newspapers of the group, creating the basis of interaction between the brands and providing a common source.
The main form of the building is decided to be a cube in respect to the square site; yet starting on the surface the straight cube form deformed and re-structured by again cubic annexes and subtractions that resulted in extra volumes.
The emblematic use of façade creates a visually legible dynamic ambiance with reference to today’s fast moving and assertive image of the media. The building is strongly perceived from afar and in diverse prospects at various angles due to perforated shield resembling Braille alphabet at range of sizes.
The separate units stick out on the façade dedicated to each TV channel and newspapers so that special units are obvious from outside as well, and from within the building there are panoramic views of the city. The assemblage of smaller cubes within the structure of the large box can be read as a metaphor for the diversity of the company’s operations.
In accordance with topographic directions, slightly angled solutions of the modules on the front elevations and south-north axis enhance the vivacity. 
It is a genuine building in terms of transparency; strong in-out correlation enables a well-defined description before getting in the building. Composed harmoniously with the environment; it is open to the cityscape.
The concrete structure reaches up to 7 stories by feasible use of galleries so that extra operative space created by mezzanines, whereas the standard is 4-4 ½ floors.  The story height is 4 meters, every two  floors a cube is formed; the modular structure provides a flexible basis for planning. Intermediate floors are supported on secondary steel columns and beams. 
Main food court is located in the atrium after the main lobby and a terrace-lounge is reserved as the VIP meeting point at the upper floor.
There is an open car park in a L-form parallel to the building besides two underground levels reserved for parking. The first basement is saved for technical facilities and storage requirements are solved in basement floors.
Technological facilities and healthy infrastructure makes the building user-friendly and provides easy maintenance.
The building is dynamic and interactive with the road in front of it, as an eye-catching “sign”. Separate sections like studios and offices of press people preserve their exclusivity and each segment is accentuated in the integral form of the re-assembled blocks of cube.
Tabanlıoğlu Architect's project Dogan Media Center's photographs had taken by Photographer Thomas Mayer. You may reach another project from Tabanlioğlu Architect Santral Istanbul Museum of Contemporary Arts & Energy Museum to click below link.

Tabanlioglu Architects develop innovative, yet efficient and economically viable design alternatives, considering the uniqueness of the place and the individuality of requirements.  
The practice focuses on the matters of building in global terms;
 yet for the achievement of best design quality the architects evaluate the expressions of each country, region and zone, distinctively.
Every location offers special conveniences or engenders challenges that
 require specific solutions. Identifying the impact of the building on the local landscape and present values is as important as the architectural  design of the building, in accordance with the needs, as well as new technologies in the changing world. 
We advocate transparent spaces being an extension of public zones
 in the urban context, aiming to motivate an interactive, lively social mood; our architectural attitude aspire new social routines towards a more extrovert urban lifestyle. We trust the transitivity and synergy born out of architecture will encourage the environmental transformation.
Visionary thinking and innovative approaches need collaboration with
  other engineering and planning disciplines. We also believe that architects must cooperate in a spirit of global alliance and commit to sustainable patterns of production, to contribute to global progress by means of the man-made environment.

After graduating from IEL, he studied architecture  at Vienna Technical University. After graduating in 1992 he returned to Istanbul. He founded Tabanlioglu Architects in cooperation with Dr. Hayati Tabanlioglu in Istanbul in 1990. Besides his atelier program at Bilgi University, he lectures at universities and various  international platforms and serves as a juror at academic programs and competitions. Murat Tabanlioglu is a Chartered Member of RIBA.

Following Galatasaray High School she studied  architecture at Istanbul Technical University.  After graduating in 1993 she attended  Polytechnic University of Metropolitan Catalonia for Master of Architecture. She joined Tabanlioglu Architects in 1995 as the partner of the company. In addition to the  architectural prizes for projects she signed,  she has been selected as one of the  Europe 40 under 40 for 2008.  She is a member of ULI (Urban Land Institute)  She gives lectures at various international platforms.