THE ‘’ GARDENIAS ‘’
COLLECTION BY JAIME HAYON FOR BD BARCELONA DESIGN
THE ‘’ GARDENIAS ‘’
COLLECTION BY JAIME HAYON FOR BD BARCELONA DESIGN
Jaime Hayon is definitely aware of the fact that
good design creates emotions. Seven years after their very first collaboration
for the ‘Showtime’
collection, the Spanish designer and BD Barcelona Design are now launching their new major
collection under the name ‘Gardenias’ during Milan
Design Week 2013. This new series which consists of garden furniture showcases Hayon’s
unique creativity transforming outdoor metallic furniture that is normally
rigid and uncomfortable into organic, almost natural and discretely feminine
pieces that at first glance, look like they are made out of wood. Contemporary
but at the same time nostalgic, the
furniture pieces produced in cast aluminium can easily be combined with
textiles or even just painted with Alesta powder coatings, making them outstanding pieces
even in a living room.
A leader in the emerging European style, flamboyant and humorous, Hayon continues to be one of the most
celebrated Spanish designers, recognisable from his visual language which
tactfully oscillates between artistic expression and product design.
''Designers tend to take themselves a bit too seriously. I have a
lot of fun of doing what I do. And I think that is evident in my work''. The
designer’s love of what he does is perhaps best exemplified in the terracotta vases which complete the Gardenia collection. Simple and
elegant, they look like they have leapt out of a child's drawing thereby
transforming an archetypical vase into something original and utterly charming.
The ‘Gardenia’ collection is produced by BD Barcelona Design,
a name widely recognisable in the world of design. Since 1972, the company has
produced collections such as Grcic, Lovegrove, Mackintosh, Mendini,
Sottsass, Dali and Gaudi. The company has also been recognised for its efforts
through the Premio Nacional de Diseño (1989), the European Community Design
Prize (1990) and the Red Dot Design Award ‘Best of the Best’ in 2011.
http://www.yatzer.com/gardenias-jaime-hayon-bd-barcelona-design
GARDENIAS INDOOR + MONKEY SIDE TABLE + NATURAL FINISHES
The Gardenias
Collection is the second grand one for BD and has thrived on the same virtues
as the first. It has quality, personality, elegance, the right point of
romanticism and lots of versatility, just right for the home as well as
contract. The collection is divided for outdoor pieces, with the purpose of
recuperating classic elegant furniture for the garden with contemporary style,
and the indoor collection, that includes an armchair and a sofa with a
sophisticated imagery, now presented with new finishes and upholstery.
The Gardenias adds now a side table carrying his
distinct hallmark. The Monkey side table is a useful sculpture. Made of solid
architectural concrete for indoor and outdoor use.
http://bdbarcelona.com/en/product/199
JAIME HAYON
Spanish artist-designer Jaime Hayon was born in Madrid in
1974. After studying industrial design in Madrid and Paris he joined
Fabrica – the Benetton-funded design and communication academy in
Italy- in 1997 where he directed the design department until 2003. Hayon
set up his own studio practice in the year 2000 and dedicated himself fully to
his personal projects from 2003 onward, today he is one of the most acclaimed
creators worldwide.
His singular vision was first fully exposed in ‘Mediterranean
Digital Baroque’ at London’s David Gill Gallery, followed by many exhibitions
and installations set up in major galleries and museums worldwide in venues
like the: Vivid Gallery, Mak Vienna, Groninger Museum, Aram
Gallery, London’s Design Museum, Mudac Museum, Gallery Thomas in
Munich, Walker art center, Centre Pompidou, as well as the Basel Art Fair, to
name a few, attracting the attention of prestigious art
collectors worldwide. Today his works are in the permanent collections of
some of these institutions.
Hayon’s esteem and knowledge of artisan skills and his inherent
creativity has allowed him to push the boundaries of many mediums and
functions, resulting in collections for very diverse clients. His concern for
the conservation of craft skills has joined his path with high-end
traditional companies concerned with the evolution of their work. Examples of
there are his collaborations with Baccarat, Choemon in Japan, Bosa
Ceramiche and Lladro.
He has created furniture ranges for iconic danish company Fritz
Hansen, Magis, Established and Sons, Bisazza, B.D. Barcelona, Se
London, Bernhardt Design, Ceccotti and Moooi. Hayon has designed
various lighting fixtures collections for Metalarte and also in collaboration
with Swarovski and Baccarat. He has created accessories for Piper
Heidsieck, Gaia and Gino and The Rug Company. He designed his first wristwatch
collection for a new Swiss watch brand OROLOG which launched in late 2013.
These collections have put Jaime at the forefront a new wave of creators that
blurred the lines between art, decoration and design and a renaissance in
finely-crafted, intricate objects within the context of contemporary design
culture.
Adding to his acclaimed intramurals for Madrid’s La Terraza del
Casino restaurant and Camper footwear stores, Jaime is currently working on
interiors for leading hotels, restaurants and retail establishments around
the world that have become platforms to create special objects and functional
and non functional elements.
Most recently, he has completed the Nirav Modi Flagship boutique
in New Delhi, Octium – a jewellery shop in Kuwait, the Faberge Salon in Geneva,
Switzerland and the Info Center for the Groninger Museum in the Netherlands.
Hayon’s latest Restaurant, Le Sergeant Recruteur in Paris, is a good example of
elegance and artistic approach to the interior world. Jaime is launching his
new ‘Monochrome’ Timepiece Collection for Swiss watch brand OROLOG during the
London Design Festival 2014.
His work has appeared in the most prestigious art and design
publications worldwide. He has won numerous awards including ‘Best
Installation’ by Icon Magazine, “100 Top list” and ‘Breakthrough Creator’
by Wallpaper Magazine, Elle Deco International Award 2006 and
2012, Elle Deco Germany: ‘Best International Designer’ 2008, ’BEST
DESIGNER’ for ELLE DECO JAPAN in 2008, AD RUSSIA ‘DESIGNER OF
THE YEAR’ 2009, MAISON OBJET DESIGNER OF THE YEAR 2010, among many
others. In 2008, Jaime was guest of honour at Belgium’s Interieur
Biennial, the youngest person ever to receive the accolade. Time magazine
included Hayon as one of the 100 most relevant creators of these times
and Wallpaper magazine has listed him as one of the most influential
creators too.
With offices in Italy, Spain and Japan, Hayon’s main interest
is to find challenges and new perspectives continuously.
http://www.hayonstudio.com/about/
