B & B ITALIA PAPILIO SERIES DESIGN BY NAOTO FUKASAWA
B & B ITALIA GRANDE PAPILIO DESIGN BY NAOTO FUKASAWA 2009
As with the original Papilio chair, and not only due to the zip
along the back, the Grande Papilio armchair appears as a single form made of a
single material. Its shape is a fluid design carved out of the trunk of an
upside-down cone, where the roomy upper part and backrest are truly pronounced,
offering the ultimate comfort and relaxation. Equipped with a swivel system
that provides a 360° view of the room, this armchair sets itself apart thanks
to its organic and statuesque design. The seat also has an ottoman to offer yet
another relaxing position.
Quality: Our quest for quality in every aspect has always ensured excellence
at B & B Italia. Discover the quality of the materials that go into our
products.
MINI PAPILIO SERIES
Butterflies in flight. The design image was that of a
chair that would "welcome" gracefully - with the graceful movement of
a butterfly - which in Latin is called a "papilio". Grande Papilio
was designed with fluidity around an upside-down truncated cone. The ample
space of its large upper back and the curved shape of its cosy seat are a clear
signs of a desire to offer maximum comfort to anyone who wants to sit it this
chair. This is a truly iconic product, even though its aesthetics were not a
high priority according to the designer. Fukasawa, who puts people's behaviour
before an interest for shape, said: “I wanted the chair to look naturally
comfortable, to have the same shape that relaxation would have if it were
represented by an image." The wings that extend at the sides of the chair
emphasise the sensation of comfort: in the chair and the small armchair, they
help support the hips and the back; in the Grande Papilio chair and the Love
Papilio sofa, they cushion the head to offer isolation and tranquillity. The
same spirit of simplicity, immediacy and comfort have guided the functional
development of the entire Papilio series: the Grande Papilio and Piccola Papilio
armchairs, the chairs Papilio and Mini Papilio, the Love Papilio sofa and the
Papilio bed.
B & B ITALIA PAPILIO BED DESIGN BY NAOTO FUKASAWA
Simplicity, immediacy and comfort were the concepts
guiding the functional development of the entire Papilio series: the Grande
Papilio and Piccola Papilio armchairs, the chairs Papilio and Mini Papilio, the
Love Papilio sofa and the Papilio bed.
“I want to
fall asleep immediately. This is what a bed should make you think about when
you look at it. Feeling great.” said the Japanese designer Fukasawa.
The quest for comfort moves to the bedroom and the
double bed is the central element. Next to it, a night table holds an open
book... “that I will never finish!”
B & B ITALIA PAPILIO BED DESIGN BY NAOTO FUKASAWA
B & B ITALIA DESIGN BY RENZO PIANO & RICHARD ROGERS
B & B ITALIA
B&B Italia has been an international leader in the field of
contemporary furnishings since 1966. Since then, its collection has
progressively acquired new products that are acknowledged and recognised
worldwide, to fill the ranks alongside evergreen products like Serie Up,
Le Bambole and Diesis, now seen as icons of design history. Through its
product range, B&B Italia has shown that it can offer a meaningful
contribution to the culture of design by perceiving and
anticipating trends and responding to changing tastes and living needs.
Antonio Citterio, Patricia Urquiola, Naoto Fukasawa, Gaetano Pesce,
Studio Kairos, Paolo Piva, Mario Bellini, Jeffrey Bernett, Zaha Hadid and
many others are the winning team that, along with the company’s internal
Research and Development Centre, has contributed to the international
success of B&B Italia. The vocation to innovation and technological
experimentation in addition to aesthetics research, are the strenghts and
strategic elements for the company’s development policy. In fact, B&B
Italia was the first company in the world to perfect the technique of cold
polyurethane foam mouldings, which radically changed the
way upholstered furnishings were built.
These strategic elements has brought about many awards both in
Italy and abroad,
among them four “Compasso d’Oro” awards.
B & B ITALIA DESIGN BY RENZO PIANO & RICHARD ROGERS
B & B ITALIA LOVE PAPILIO DESIGN BY NAOTO FUKASAWA
Naoto Fukasawa has conceived a small sofa, recreating and expanding
the design of grande papilio armchair. Ideal for both the home and public
areas. It seats two and envelops the users with its broad backrest and thus the
name love papilio.
http://www.bebitalia.it/Products/Product-love_papilio-sofas_294_en.html
B & B PICCOLA PAPILIO DESIGN BY NAOTO FUKASAWA 2010
“I wanted this kind of chair to look obviously comfortable; to have the
kind of shape that “relaxation” might take if it were portrayed in a picture.
There had to be something encompassing”. Naoto Fukasawa described the original
concept of his chair Grande Papilio, presented last year and very
successful with the public and the press. Fukasawa has redesigned it in a new
smaller version to ensure that this armchair, intended
for absolute relaxation, can fit into small rooms or even be arranged in
a row. Its formal impact remains unaltered, evoking-according to the intentions
of its designer - the idea of “a big soft toy”.
http://www.bebitalia.it/Products/Product-piccola_papilio-armchairs_77_en.html
A
NAOTO FUKASAWA
Designing shape is to give form to values that people tacitly share
and wish for. Naoto Fukasawa visually captures these values and he draws the
exact outline of them. His ability for visualising such unseen outlines for
things is not easily worded and described, nonetheless, people are convinced
with his ability when they experience his design.
Fukasawa’s notions and expressions to approach essential values of
things through design travel beyond borders or domains and his thoughts are
well respected internationally. His concept for finding hints in subconscious
behaviour of people which he named “Without Thought”, is most known and he runs
“Without Thought” workshops to share his thoughts.
Fukasawa collaborates with world leading companies and brands in
such countries as Italy, France, Germany, Switzerland, Spain, Scandinavian
countries and Asian countries while consulting Japanese leading companies
locally. His area of work is broad and he works with various fields in design
beyond categories. Consulting works for Japanese companies are mainly focused
on evaluating their cooperate strategies in line with the mean of sociality and
how we define quality of life in order to direct the companies towards where
society is inevitably heading. Such consulting work extends as far as to
visualise design for their products which marks the company’s social
responsibilities as well as to visualise their cooperate strategies and
Fukasawa‘s work for consulting has led them to many successful results.
