May 19, 2013

B & B ITALY PAPILIO SERIES DESIGN BY NAOTO FUKASAWA




B & B ITALIA  PAPILIO SERIES DESIGN BY NAOTO FUKASAWA 




B & B ITALIA GRANDE PAPILIO DESIGN BY NAOTO FUKASAWA 2009

As with the original Papilio chair, and not only due to the zip along the back, the Grande Papilio armchair appears as a single form made of a single material. Its shape is a fluid design carved out of the trunk of an upside-down cone, where the roomy upper part and backrest are truly pronounced, offering the ultimate comfort and relaxation. Equipped with a swivel system that provides a 360° view of the room, this armchair sets itself apart thanks to its organic and statuesque design. The seat also has an ottoman to offer yet another relaxing position.

Quality: Our quest for quality in every aspect has always ensured excellence at B & B Italia. Discover the quality of the materials that go into our products.

http://www.bebitalia.it/Products/Product-grande_papilio-armchairs_107_en.html







MINI PAPILIO SERIES

Butterflies in flight. The design image was that of a chair that would "welcome" gracefully - with the graceful movement of a butterfly - which in Latin is called a "papilio". Grande Papilio was designed with fluidity around an upside-down truncated cone. The ample space of its large upper back and the curved shape of its cosy seat are a clear signs of a desire to offer maximum comfort to anyone who wants to sit it this chair. This is a truly iconic product, even though its aesthetics were not a high priority according to the designer. Fukasawa, who puts people's behaviour before an interest for shape, said: “I wanted the chair to look naturally comfortable, to have the same shape that relaxation would have if it were represented by an image." The wings that extend at the sides of the chair emphasise the sensation of comfort: in the chair and the small armchair, they help support the hips and the back; in the Grande Papilio chair and the Love Papilio sofa, they cushion the head to offer isolation and tranquillity. The same spirit of simplicity, immediacy and comfort have guided the functional development of the entire Papilio series: the Grande Papilio and Piccola Papilio armchairs, the chairs Papilio and Mini Papilio, the Love Papilio sofa and the Papilio bed.



























B & B ITALIA PAPILIO BED DESIGN BY NAOTO FUKASAWA

Simplicity, immediacy and comfort were the concepts guiding the functional development of the entire Papilio series: the Grande Papilio and Piccola Papilio armchairs, the chairs Papilio and Mini Papilio, the Love Papilio sofa and the Papilio bed.

“I want to fall asleep immediately. This is what a bed should make you think about when you look at it. Feeling great.” said the Japanese designer Fukasawa.

The quest for comfort moves to the bedroom and the double bed is the central element. Next to it, a night table holds an open book... “that I will never finish!”











PAPILIO CHAIRS

A chair and stool in two heights, Papilio can be used in formal contexts, while also allowing for a more informal use by leaning on one of the back’s “wings”, inspired by those of a butterfly (or “Papilio” in Latin). The formal balance derives from the constant thickness of the shell and from the shape of the seat, which is sinuous in the upper part and then merges with the light steel frame. Upholstered in either leather or fabric, Papilio’s cover can be removed using a metal zipper on the back, a functional and decorative detail that characterises the entire line of chairs of the same name.

https://www.bebitalia.com/en-us/en-papilio-sedie.html

















B & B ITALIA PAPILIO BED DESIGN BY NAOTO FUKASAWA














B & B ITALIA RESEARCH & DEVELOPMENT CENTER  




B & B ITALIA

B&B Italia has been an international leader in the field of contemporary furnishings since 1966. Since then, its collection has progressively acquired new products that are acknowledged and recognised worldwide, to fill the ranks alongside evergreen products like Serie Up, Le Bambole and Diesis, now seen as icons of design history. Through its product range, B&B Italia has shown that it can offer a meaningful contribution to the culture of design by perceiving and anticipating trends and responding to changing tastes and living needs.

Antonio Citterio, Patricia Urquiola, Naoto Fukasawa, Gaetano Pesce, Studio Kairos, Paolo Piva, Mario Bellini, Jeffrey Bernett, Zaha Hadid and many others are the winning team that, along with the company’s internal Research and Development Centre, has contributed to the international success of B&B Italia. The vocation to innovation and technological experimentation in addition to aesthetics research, are the strenghts and strategic elements for the company’s development policy. In fact, B&B Italia was the first company in the world to perfect the technique of cold polyurethane foam mouldings, which radically changed the

way upholstered furnishings were built.

These strategic elements has brought about many awards both in Italy and abroad,

among them four “Compasso d’Oro” awards.

 

http://www.bebitalia.com/en/









B & B ITALIA BUILDING DESIGN BY RENZO PIANO  






















B & B ITALIA RESEARCH & DEVELOPMENT CENTER  










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B & B ITALIA LOVE PAPILIO  DESIGN BY NAOTO FUKASAWA

Naoto Fukasawa has conceived a small sofa, recreating and expanding the design of grande papilio armchair. Ideal for both the home and public areas. It seats two and envelops the users with its broad backrest and thus the name love papilio.

http://www.bebitalia.it/Products/Product-love_papilio-sofas_294_en.html








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B & B PICCOLA PAPILIO DESIGN BY NAOTO FUKASAWA 2010

“I wanted this kind of chair to look obviously comfortable; to have the kind of shape that “relaxation” might take if it were portrayed in a picture. There had to be something encompassing”. Naoto Fukasawa described the original concept of his chair Grande Papilio, presented last year and very successful with the public and the press. Fukasawa has redesigned it in a new smaller version to ensure that this armchair, intended

for absolute relaxation, can fit into small rooms or even be arranged in a row. Its formal impact remains unaltered, evoking-according to the intentions of its designer - the idea of “a big soft toy”.

http://www.bebitalia.it/Products/Product-piccola_papilio-armchairs_77_en.html





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NAOTO FUKASAWA

Born in Yamanashi Prefecture in 1956. Graduated from Tama Art University’s Product Design Department in 1980. In the same year, he joined Seiko Epson, where he was responsible for advanced development design. In 1989, he moved to the United States, where he joined ID Two (now IDEO San Francisco). Having honed his craft for seven years, focusing mainly on Silicon Valley industries, and returned to Japan in 1996. Fukasawa established and headed up IDEO’s Tokyo office, creating a Japanese design consultant base for the company. He went independent in 2003 and founded NAOTO FUKASAWA DESIGN.
Currently, Fukasawa's work extends globally, collaborating with over 70 renowned international brands, as well as providing consulting and design services for Japanese companies. His designs span a variety of fields, including precision electronic equipment, furniture, interior spaces, and architecture.
Fukasawa is well-recognized for his designs - which imbued with a quiet power that embodies peoples’ hopes and expectations - as well as his design philosophies. Conveying them using such terms as “design dissolving in behavior”, “center of consciousness”, “normality”, “outline” and “archetype”, he continues to put these philosophies into practice in his designs.
Fukasawa determined that the impetus for design is found in people’s unconscious behavior and named this “Without Thought”. He has held workshops of the same name every year since 1999 and continues to announce the fruits of these workshops in book form.
Fukasawa is the curator of The Japan Folk Crafts Museum. He is a vice president at Tama Art University and one of the directors of 21_21 Design Sight. He also sits on the design advisory board of Muji and is the art director of Maruni. He is on the judging panel of the Nikkei Shimbun’s Superior Products and Services Award and is a member of the screening committee for the Mainichi Design Award. In 2006, he established “Super Normal” with Jasper Morrison. He was the Good Design Award chairman from 2010 to 2014. He was on the judging committee of the Braun Prize in 2012. In 2017, he became a member of the judging committee for the Loewe Craft Prize. He has been accorded the title of Royal Designer for Industry (Royal Society of Arts). He was awarded the Isamu Noguchi Award in 2018.

 

You may click below link to read more knowledge about Naoto Fukasawa from his web page.

https://naotofukasawa.com/about/