June 21, 2016

MDF ITALIA FLOW CHAIR SERIES DESIGN BY JEAN MARIE MASSAUD




MDF ITALIA FLOW CHAIR SERIES 
DESIGN BY JEAN MARIE MASSAUD




FLOW ARMCHAIR
Designed by Jean Marie Massaud
A technically innovative family of small armchairs of strong image and great comfort. Designed for the home, the office and the community areas. The version with the “SOFT TOUCH” polyester shell is an extremely soft texture of great comfort. The “TEXTILE” version is made by the iron frame, cold-foamed with self-skinning polyurethane. The upholstery, which fully covers the shell, is either in fabric or leather combined with polyester wadding.
SPECS
SOFT TOUCH VERSION
The version with the “SOFT TOUCH” polyester shell is an extremely soft texture of great comfort, is made with an inner flexible mass of self-skinning polyurethane through a rotomolding process.
TEXTILE VERSION
The “TEXTILE” version is made by the iron frame, cold-foamed with self-skinning polyurethane.
The upholstery, which fully covers the shell, is either in fabric or leather combined with polyester wadding.




































FLOW STOOL
Designed by Jean Marie Massaud
A family of stools of great impact and comfort completing the Flow Collection. Flow Stool in matt white and black shell made from polyurethane, available with VN 4-legged oak base (seat H44, 65 and 78cm), sled base, (seat H44, 65 and 78cm), VN 4-legged base in steel (seat H44, 65 and 78cm) and 4-legged LEM base (seat H44, 65 and 78cm). Optional upholstered PAD. 
SPECS
Shell
Made from moulded polyurethane is in goffered matt white or black.
The polyurethane used, called TECH®, is a high-density structural material that provides great resistance to impact, scratches and aging.
http://www.mdfitalia.com/en/products/chairs/flow-stool












































MDF ITALIA HEADQUARTER




MDF ITALIA
MDF Italia is a Milan-based design company manufacturing furniture, which was fully acquired in 2013 by the holding group of the Cassina family, a long-standing leader in Italian design. MDF Italia was set up with a dynamic entrepreneurial and product strategy in mind and it has always focused on design and simplicity as core values in selecting projects and designers.
MDF Italia’s success is rooted in its ability to represent contemporary culture, sense and anticipate trends and respond to changes in taste as well as the modern requirements of home living. 
Differentiation becomes a competitive advantage and MDF Italia regards change as a new opportunity, consolidates its path based on the search for innovative design. The strong impact of the inherited products has led MDF Italia's team to read such heritage as a collection, as design driving products that can interact with different cultures and sensibilities.
MDF Italia is a Milan-based design company manufacturing furniture, which was fully acquired in 2013 by the holding group of the Cassina family, a long-standing leader in Italian design. MDF Italia was set up with a dynamic entrepreneurial and product strategy in mind and it has always focused on design and simplicity as core values in selecting projects and designers.
MDF Italia’s success is rooted in its ability to represent contemporary culture, sense and anticipate trends and respond to changes in taste as well as the modern requirements of home living. 
Differentiation becomes a competitive advantage and MDF Italia regards change as a new opportunity, consolidates its path based on the search for innovative design. The strong impact of the inherited products has led MDF Italia's team to read such heritage as a collection, as design driving products that can interact with different cultures and sensibilities.
http://www.mdfitalia.com/en/company

















MDF ITALIA HEADQUARTER
















































FLOW SLIM PADDED
Designed by Jean Marie Massaud
A family of seatings of great impact and comfort. Designed for the home, the office and the community areas. A wide range of bases and finishes are available.
Options: with a white or black polycarbonate shell, that can be completed with the classic upholstery, or with the new “XL padding”.
Base options: 4-legged, sled, 4-legged steel, 4-legged LEM, 5-point-star height-adjustable on castors, 5 point-star fixed, central leg, VN 4-legged oak, 4-legged oak. Optional upholstered PAD.
SPECS
SHELL
The shell, made from polycarbonate through injection moulding, is mass-pigmented in the colour options white or black and has a standard double finish: gloss outside, and microgoffered inside.
PADDED VERSION
Flow Chair and Flow Slim seatings can be completed with upholstery: a thermoformed padded countershell with a small pad made from quilted polyurethane and polyester wadding.
The version PADDED XL is available for the Flow Slim only. XL padding is the natural development of the classical padding, consisting of a new quilting partially covering backrest and armrest.
This gives a new look offering a great comfort. The padded versions can be upholstered in fabric or leather; removable upholstery.










































JEAN MARIE MASSAUD
Since the beginning of his career (a 1990 graduate of Paris’ ENSCI-Les Ateliers, Paris Design Institute), Jean-Marie Massaud has been working on an extensive range of works, stretching from architecture to objects, from one-off project to serial ones, from macro environment down to micro contexts. Major brands such as Axor, Cassina, Christofle, Poliform, Toyota have solicited his ability to mix comfort and elegance, zeitgeist and heritage, generosity and distinction.
Beyond these elegant designs, his quest for lightness – in matters of essence – synthesize three broader stakes: individual and collective fulfillment, economic and industrial efficiency, and environmental concerns. “I’m trying to find an honest, generous path with the idea that, somewhere between the hard economic data, there are users. People.”
His creations, whether speculative or pragmatic, explore this imperative paradigm: reconciling pleasure with responsibility, the individual with the collective.
When asked to imagine a new stadium for the city of Guadalajara, Mexico, he comes back with a never seen before cloud and volcano-shaped building, integrated in a vast urban-development program that re-unite leisure and culture, nature and urbanization, sport aficionados and local citizens. Instead of implanting a stadium, he proposed an environment. And the initial vision has proven a realistic approach: the project has come to life in July 2011.
More recently, his concept car developed in partnership with Toyota, has the same objective. MEWE is a synthesis of economical and ecological concepts, integrating issues specific to each stakeholder: the user, industry, and the environment. A pioneering multiple-use platform that is a car for the people, with a body in expanded polypropylene foam: a major innovation.
“When I’m working on a project, there’s always an attempt to renew the subject I’m involved in”. Another distinctive aspect of his approach.
Major Dates
1966   Birth in Toulouse (France)
1990   Graduation from ENSCI-Les Ateliers
1990-91 Works in Hong Kong on mass-production design
1991   Submarine project with Yamaha Offshore
1992-96 Collaboration with Marc Berthier
1995   Carte blanche VIA
1996   Creation of his own design studio
1999   Monographic exhibition "Think Horizontal - Massaud » Musée des Arts Déco
2000   Némo (Cacharel), his first perfume bottle.
Founds the Studio Massaud with Daniel Pouzet for architecture and design project
2001   Starts collaborating with Cappellini
2003   Conceptual and architectural identity for Lancôme
2005   Monographic exhibition « Human Nature – Massaud », Time&Style in Tokyo.
Monographic book « Human Nature – Massaud ».

Begins the Manned Cloud project (flying hotel) with the ONERA
2006   Begins collaborating with B&B Italia
2007   Monographic exhibition at the VIA gallery in Paris
Monographic book "Jean-Marie Massaud" 
Daab
"Designer of the year 2007", Salon du Meuble
2009   « Designer of the year 2009 », Salon M&O Now ! Design à vivre
    « Designer 2009 », Paris Capitale de la Création
    Becomes the new art and creative direction of Environment
2010   Opening of the Volcano Stadium in Guadalajara, Mexique
Opening of the B&B Showroom in Paris, France
2011   Compasso d’Oro for the Yale sofa (MDF Italia)
2012   Wallpaper Design Award for the Seax folding chair edited by Dedon
2013   Presentation of the MeWe concept car at the Toyota showroom in Paris
2014   Wallpaper Design Awards – category “Best Room Mates” for GranTorino edited by PoltronaFrau
- Muuuz International Awards-MIAW2014 – Best Sofa for Airberg edited by Offecct
2015   Interior Innovation Award for Rock Table edited by MDF Italia
http://www.massaud.com/content/bio