April 22, 2013



Jaime Hayon is definitely aware of the fact that good design creates emotions. Seven years after their very first collaboration for the ‘Showtime’ collection, the Spanish designer and BD Barcelona Design are now launching their new major collection under the name ‘Gardenias’ during Milan Design Week 2013. This new series which consists of garden furniture showcases Hayon’s unique creativity transforming outdoor metallic furniture that is normally rigid and uncomfortable into organic, almost natural and discretely feminine pieces that at first glance, look like they are made out of wood. Contemporary but at the same time nostalgic, the furniture pieces produced in cast aluminium can easily be combined with textiles or even just painted with Alesta powder coatings, making them outstanding pieces even in a living room.
A leader in the emerging European style, flamboyant and humorous, Hayon continues to be one of the most celebrated Spanish designers, recognisable from his visual language which tactfully oscillates between artistic expression and product design.
''Designers tend to take themselves a bit too seriously. I have a lot of fun of doing what I do. And I think that is evident in my work''. The designer’s love of what he does is perhaps best exemplified in the terracotta vases which complete the Gardenia collection. Simple and elegant, they look like they have leapt out of a child's drawing thereby transforming an archetypical vase into something original and utterly charming.  
The ‘Gardenia’ collection is produced by BD Barcelona Design, a name widely recognisable in the world of design. Since 1972, the company has produced collections such as Grcic, Lovegrove, Mackintosh, Mendini, Sottsass, Dali and Gaudi. The company has also been recognised for its efforts through the Premio Nacional de Diseño (1989), the European Community Design Prize (1990) and the Red Dot Design Award ‘Best of the Best’ in 2011.


The Gardenias Collection is the second grand one for BD and has thrived on the same virtues as the first. It has quality, personality, elegance, the right point of romanticism and lots of versatility, just right for the home as well as contract. The collection is divided for outdoor pieces, with the purpose of recuperating classic elegant furniture for the garden with contemporary style, and the indoor collection, that includes an armchair and a sofa with a sophisticated imagery, now presented with new finishes and upholstery. 
The Gardenias adds now a side table carrying his distinct hallmark. The Monkey side table is a useful sculpture. Made of solid architectural concrete for indoor and outdoor use.

Spanish artist-designer Jaime Hayon was born in Madrid in 1974. After studying industrial design in Madrid and Paris he joined Fabrica – the Benetton-funded design and communication academy in Italy- in 1997 where he directed the design department until 2003. Hayon set up his own studio practice in the year 2000 and dedicated himself fully to his personal projects from 2003 onward, today he is one of the most acclaimed creators worldwide.
His singular vision was first fully exposed in ‘Mediterranean Digital Baroque’ at London’s David Gill Gallery, followed by many exhibitions and installations set up in major galleries and museums worldwide in venues like the: Vivid Gallery, Mak Vienna, Groninger Museum, Aram Gallery, London’s Design Museum, Mudac Museum, Gallery Thomas in Munich, Walker art center, Centre Pompidou, as well as the Basel Art Fair, to name a few, attracting the attention of prestigious art collectors worldwide. Today his works are in the permanent collections of some of these institutions.
Hayon’s esteem and knowledge of artisan skills and his inherent creativity has allowed him to push the boundaries of many mediums and functions, resulting in collections for very diverse clients. His concern for the conservation of craft skills has joined his path with high-end traditional companies concerned with the evolution of their work. Examples of there are his collaborations with Baccarat, Choemon in Japan, Bosa Ceramiche and Lladro.
He has created furniture ranges for iconic danish company Fritz Hansen, Magis, Established and Sons, Bisazza, B.D. Barcelona, Se London, Bernhardt Design, Ceccotti and Moooi. Hayon has designed various lighting fixtures collections for Metalarte and also in collaboration with Swarovski and Baccarat. He has created accessories for Piper Heidsieck, Gaia and Gino and The Rug Company. He designed his first wristwatch collection for a new Swiss watch brand OROLOG which launched in late 2013. These collections have put Jaime at the forefront a new wave of creators that blurred the lines between art, decoration and design and a renaissance in finely-crafted, intricate objects within the context of contemporary design culture.
Adding to his acclaimed intramurals for Madrid’s La Terraza del Casino restaurant and Camper footwear stores, Jaime is currently working on interiors for leading hotels, restaurants and retail establishments around the world that have become platforms to create special objects and functional and non functional elements.
Most recently, he has completed the Nirav Modi Flagship boutique in New Delhi, Octium – a jewellery shop in Kuwait, the Faberge Salon in Geneva, Switzerland and the Info Center for the Groninger Museum in the Netherlands. Hayon’s latest Restaurant, Le Sergeant Recruteur in Paris, is a good example of elegance and artistic approach to the interior world. Jaime is launching his new ‘Monochrome’ Timepiece Collection for Swiss watch brand OROLOG during the London Design Festival 2014. 
His work has appeared in the most prestigious art and design publications worldwide. He has won numerous awards including ‘Best Installation’ by Icon Magazine, “100 Top list” and  ‘Breakthrough Creator’ by Wallpaper Magazine, Elle Deco International Award 2006 and 2012, Elle Deco Germany: ‘Best International Designer’ 2008,  ’BEST DESIGNER’ for ELLE DECO JAPAN in 2008, AD RUSSIA ‘DESIGNER OF THE YEAR’ 2009, MAISON OBJET DESIGNER OF THE YEAR 2010, among many others. In 2008, Jaime was guest of honour at Belgium’s Interieur Biennial, the youngest person ever to receive the accolade. Time magazine included Hayon as one of the 100 most relevant creators of these times and Wallpaper magazine has listed him as one of the most influential creators too. 
With offices in Italy, Spain and Japan, Hayon’s main interest is to find challenges and new perspectives continuously.