May 19, 2013

B & B ITALY PAPILIO SERIES DESIGN BY NAOTO FUKASAWA




B & B ITALIA PAPILIO SERIES DESIGN BY NAOTO FUKASAWA 




B & B ITALIA GRANDE PAPILIO DESIGN BY NAOTO FUKASAWA 2009
As with the original Papilio chair, and not only due to the zip along the back, the Grande Papilio armchair appears as a single form made of a single material. Its shape is a fluid design carved out of the trunk of an upside-down cone, where the roomy upper part and backrest are truly pronounced, offering the ultimate comfort and relaxation. Equipped with a swivel system that provides a 360° view of the room, this armchair sets itself apart thanks to its organic and statuesque design. The seat also has an ottoman to offer yet another relaxing position.
Quality
Our quest for quality in every aspect has always ensured excellence at B & B Italia. Discover the quality of the materials that go into our products.




















B & B ITALIA PAPILIO BED DESIGN BY NAOTO FUKASAWA


















B & B ITALIA PAPILIO BED DESIGN BY NAOTO FUKASAWA






B & B ITALIA DESIGN BY RENZO PIANO & RICHARD ROGERS




B & B ITALIA
B&B Italia has been an international leader in the field of contemporary furnishings since 1966. Since then, its collection has progressively acquired new products that are acknowledged and recognised worldwide, to fill the ranks alongside evergreen products like Serie Up, Le Bambole and Diesis, now seen as icons of design history. Through its product range, B&B Italia has shown that it can offer a meaningful contribution to the culture of design by perceiving and anticipating trends and responding to changing tastes and living needs.
Antonio Citterio, Patricia Urquiola, Naoto Fukasawa, Gaetano Pesce, Studio Kairos, Paolo Piva, Mario Bellini, Jeffrey Bernett, Zaha Hadid and many others are the winning team that, along with the company’s internal Research and Development Centre, has contributed to the international success of B&B Italia. The vocation to innovation and technological experimentation in addition to aesthetics research, are the strenghts and strategic elements for the company’s development policy. In fact, B&B Italia was the first company in the world to perfect the technique of cold polyurethane foam mouldings, which radically changed the
way upholstered furnishings were built.
These strategic elements has brought about many awards both in Italy and abroad,
among them four “Compasso d’Oro” awards.





B & B ITALIA DESIGN BY RENZO PIANO & RICHARD ROGERS



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B & B ITALIA LOVE PAPILIO  DESIGN BY NAOTO FUKASAWA
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Naoto Fukasawa has conceived a small sofa, recreating and expanding the design of grande papilio armchair. Ideal for both the home and public areas. It seats two and envelops the users with its broad backrest and thus the name love papilio.

http://www.bebitalia.it/Products/Product-love_papilio-sofas_294_en.html







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B & B PICCOLA PAPILIO DESIGN BY NAOTO FUKASAWA 2010
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“I wanted this kind of chair to look obviously comfortable; to have the kind of shape that “relaxation” might take if it were portrayed in a picture. There had to be something encompassing”. Naoto Fukasawa described the original concept of his chair Grande Papilio, presented last year and very successful with the public and the press. Fukasawa has redesigned it in a new smaller version to ensure that this armchair, intended
for absolute relaxation, can fit into small rooms or even be arranged in a row. Its formal impact remains unaltered, evoking-according to the intentions of its designer - the idea of “a big soft toy”.

http://www.bebitalia.it/Products/Product-piccola_papilio-armchairs_77_en.html




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NAOTO FUKASAWA
Designing shape is to give form to values that people tacitly share and wish for. Naoto Fukasawa visually captures these values and he draws the exact outline of them. His ability for visualising such unseen outlines for things is not easily worded and described, nonetheless, people are convinced with his ability when they experience his design.
Fukasawa’s notions and expressions to approach essential values of things through design travel beyond borders or domains and his thoughts are well respected internationally. His concept for finding hints in subconscious behaviour of people which he named “Without Thought”, is most known and he runs “Without Thought” workshops to share his thoughts.
Fukasawa collaborates with world leading companies and brands in such countries as Italy, France, Germany, Switzerland, Spain, Scandinavian countries and Asian countries while consulting Japanese leading companies locally. His area of work is broad and he works with various fields in design beyond categories. Consulting works for Japanese companies are mainly focused on evaluating their cooperate strategies in line with the mean of sociality and how we define quality of life in order to direct the companies towards where society is inevitably heading. Such consulting work extends as far as to visualise design for their products which marks the company’s social responsibilities as well as to visualise their cooperate strategies and Fukasawa‘s work for consulting has led them to many successful results.