March 01, 2014

B & B ITALIA MAXALTO LUCREZIA SOFA DESIGN BY ANTONIO CITTERIO




B & B ITALIA MAXALTO LUCREZIA SOFA
DESIGN BY ANTONIO CITTERIO

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B & B ITALIA MAXALTO LUCREZIA SOFA
DESIGN BY ANTONIO CITTERIO
The range of Maxalto sofas has been further expanded with Lucrezia, a modular system that includes traditional seating designs distinguished by a seat cushion with a band and trim or decorated with cappitonne stitching. All elements with traditional seating can be custom made. While still preserving all the formal features and comfort. Covers are available in leather with dyed trim or fabric with matching trim.





















B & B ITALIA DESIGN BY RENZO PIANO & RICHARD ROGERS




B & B ITALIA
B&B Italia has been an international leader in the field of contemporary furnishings since 1966. Since then, its collection has progressively acquired new products that are acknowledged and recognised worldwide, to fill the ranks alongside evergreen products like Serie Up, Le Bambole and Diesis, now seen as icons of design history. Through its product range, B&B Italia has shown that it can offer a meaningful contribution to the culture of design by perceiving and anticipating trends and responding to changing tastes and living needs.
Antonio Citterio, Patricia Urquiola, Naoto Fukasawa, Gaetano Pesce, Studio Kairos, Paolo Piva, Mario Bellini, Jeffrey Bernett, Zaha Hadid and many others are the winning team that, along with the company’s internal Research and Development Centre, has contributed to the international success of B&B Italia. The vocation to innovation and technological experimentation in addition to aesthetics research, are the strenghts and strategic elements for the company’s development policy. In fact, B&B Italia was the first company in the world to perfect the technique of cold polyurethane foam mouldings, which radically changed the
way upholstered furnishings were built.
These strategic elements has brought about many awards both in Italy and abroad,
among them four “Compasso d’Oro” awards.





B & B ITALIA DESIGN BY RENZO PIANO & RICHARD ROGERS




ARCHITECT RENZO PIANO






ARCHITECT RICHARD ROGERS












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ON AIR FROM MARCH
Two subjects which highlight the furniture exellence and the collection philosophy: the table Xilos and the chairs Acanto for the dining area; the sofa Lucrezia, the armchairs Febo, the small table Pathos and the consolle Orione for the living area.
The rooms of a charming old Normandy castle are the background to the furniture: extremely tall windows that filter the unmistakeable light of the North, pure white boiserie panelling, stucco and original parquet.
The location, important yet neutral, becomes the stage-like setting in which the Maxalto furniture steals the limelight: classical but contemporary at the same time, elegant and painstaking but never severe; on the contrary, at times it is tempted by hints of glamour and flashes of colour.
The valuable craftsmanship of the past dialogues with and emphasises the consummate quality of Maxalto’s designs.

In accordance with the creative verve of its designer Antonio Citterio, Maxalto draws inspiration from the spirit of the middle-class room and the lessons of the finest interior decorators of the 20th century, associating the aesthetics of the contemporary world with the artistic concepts of classic tradition.





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I may recommend to watch the new advertising campaign of Maxalto, B&B Italia brand’ s above video, will be on air from March.


















ANTONIO CITTERIO
Antonio Citterio was born in Meda in 1950, started his design office in 1972, and graduated in architecture at the Milan Polytechnic in 1975.Between 1987 and 1996 he worked in association with Terry Dwan and, together, they created buildings in Europe and Japan.
In 1999, with Patricia Viel, he founded “Antonio Citterio and Partners.” The studio operates at international level developing complex long-term projects, all scales and in synergy with a qualified network of specialist consultants. Among the several typologies of projects realized are: urban plans, residential and commercial complexes, industrial establishments, conservative restructuring of public buildings and planning of spaces for work, offices, showrooms and hotels. The firm is also active in the sector of corporate communication and implements projects for temporary events and exhibitions.
Antonio Citterio 
is currently working in the industrial design sector with Italian and foreign companies such as Ansorg, Arclinea, Axor-Hansgrohe, B&B Italia, Flexform, Flos, Fusital, Hermès, Iittala, Kartell, Maxalto, Sanitec Group - Pozzi Ginori, Technogym, Tre Più and Vitra.
In 2004 Electa published the monograph “ Antonio Citterio Industrial design ” and in 2005, Luigi Prestinenza Puglisi’s monograph “ Antonio Citterio ” was published by Edilstampa.
In 2007 Skira published the monograph “ Antonio Citterio. Architettura e Design. ” 
In 1987 and in 1994 Antonio Citterio received the Compasso d’Oro-ADI award. Since 2006 he has been an architectural design instructor at the Università della Svizzera Italiana, Academy of Architecture in Mendrisio. 
In 2008 he was honored by the Royal Society for the Encouragement of Arts, Manufactures & Commerce of London, which gave him the title of Royal Designer for Industry.
In September 2009 the studio changed its name to “Antonio Citterio Patricia Viel and Partners”.
https://www.vitra.com/en-us/corporation/designer/details/antonio-citterio